Your price is a signal.

It's a signal that your Interior Design Brand is a Fit for your ideal client.

If you've ever bid on a Dream Project, where you know you sold your services (and yourself) cheap, because you wanted to be the most "affordable" option, because you really wanted the job, but you lost it anyway, that's why.

The person on the receiving end wondered, "Is this person new? Do they know what they're doing? Do they not know their value?"

Because when you collaborate with somebody on something as big as a home. you want to work with an equal. At least, a client that fits, your dream client, does.

When you lower your price you've made it about you instead of them.

When you lower your price, the unconscious, unspoken message is that you're more interested in the bare minimum of what you can get, rather than the full experience of what you can give. Even though you haven't said it out loud, they can feel it.

Wait, you say, I'm trying to save them money and help them out. Did they ask you to?

People who want "the best" also want to work with the best talent and they expect you to charge what you're worth. Do you know how to do that Reader?

Whether it’s art, a dining table, a silly little tchotchke or an experience, someone who wants "the best", who is designing their dream, forever home, and who has planned accordingly, doesn't want a bargain. They want treatment that matches the level of their investment.

Like attracts like.
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Value is intangible. It’s arbitrary but it’s also emotional and subjective and the energy of trying to get something for nothing, or to convince yourself that you're less than you are, is born of a scarcity mindset. Sustaining your firm long term that way is going to feel a whole lot exhausting.

Ready for a shift Reader?

REGISTER BY June 1st and Join Me For a Live Group Training In this course, you will learn the practical mechanics of pricing and how to set a design fee that matches your aesthetic. You'll learn the formulas that help interior design firms get to six- and seven-figure revenue. Through a combination of Video and Podcast sessions and a beautifully designed Playbook, you will learn: :What is my MONEY LANGUAGE and how can I use it to earn more? :How to do I break down my fee to be PROFITABLE? :Why earning more doesn't mean KEEPING MORE if you haven't planned properly. :How to use your discovery calls to determine CLIENT FIT. :How to CLOSE THE DEAL and more... We’ll also tackle your TRICKY THOUGHTS about money, the ones that are getting in the way of you earning more now. I'm in!